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Media hotshot & Padmashri awardee, Rajdeep Sardesai, enthralled the students of IIM Kozhikode with a talk on the changing face of Indian media industry, on Friday, March 14th, 2008. In Kozhikode to receive an award, he made a fleeting visit to the IIM Kozhikode campus to interact with the students.
While addressing the enthusiastic audience, he spoke about the type of media journalism that is existent in the country. He stated that the number of channels sharing the media space has been growing with every passing day and, hence, the content has fallen to mediocre standards. News is being sensationalized and made to look like a Page 3 event. He pointed out the alarming drop of ethics in journalism and the loss of power of serious questioning by the media. "Page 3 has descended on to Page 1 and chaddi-banian journalism is becoming popular," remarked Rajdeep.
He also emphasized on the power of the Internet and the effect it will have on news coverage in the near future. He suggested that the Indian citizens should be given an opportunity to question the media and the content they cover everyday in the name of journalism. He also laid strong emphasis on exploring rural areas and bridging the divide between the India that is being celebrated and the India that needs to be explored. He said that "Multimedia Model" would be the way to go in the future in order to build unsoiled and efficient journalism. A robust business model would be necessary for any media house to survive in today's competitive world.
The session ended with Rajdeep answering some of the inquisitive questions put forth by students regarding the state of media in the country, and the future course of CNN-IBN and its contribution towards clean and powerful journalism. Prof. Lionel Aranha presented a memento to Mr. Rajdeep Sardesai on behalf of the institute, thus, ending a memorable evening and a day to remember at IIM Kozhikode.
Rajdeep Sardesai has been one of the most prominent media presenters and journalists of India. He is the Editor-in-Chief of CNN-IBN, one of the leading news channels in the country. Having started his career as a journalist for The Times of India in 1995, he shot to fame working as a news presenter at NDTV. His show "The Big Fight" was one of the most popular shows on television. He left NDTV to start his own news channel, CNN-IBN, in collaboration with TV18 and CNN. The channel has achieved unprecedented success among the Indian audience and has been voted as the best English news channel for the past two years. |
