IIM-A topper turns vegetable vendor

A topper from one of India's finest B-school has turned into a vegetable vendor, but of course there is more here than that meets the eye. After being at the top of his management class at IIM - Ahmedabad, Kaushlendra should have been sitting in an air conditioned cabin pulling a hefty salary at a multi-national company. Instead, he stands in the sweltering heat of Patna - selling vegetables. Kaushlendra reacts to his profession says, "Every one seems to be migrating from here, I wanted to do something for my people." It may seem like a unconventional career move but an innovative one that helps bring the business back from the fresh produce retail giants -- back to the single vendor, something that even the consumer appreciates. Locality appreciating the work of Kaushalendra says, "The stuff is fresh and service is good and prices are reasonable." Armed with his air-conditioned pushcart with fresh veggies and digital weigh machine, the 27-year-old might make more of a difference than one would have though as 250 farmers have already tied up with him goes to show it takes only one to turns things around.

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