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General Information
The MBA program in Tourism Management has been developed in cooperation with the Executive Academy of the Vienna University of Economics and Business Administration (WU), one of Europe's leading business schools. This joint venture guarantees that academic studies are pursued at the highest level while maintaining business relevance. The MBA is a postgraduate program designed especially for people wanting to further their career in the field of Tourism Management or aspiring to a leadership role in the industry. The WU Executive Academy combines business know-how and the resources of Europe's largest business university in its specialized continuing education programs for managers. The knowledge provided is of immediate practical relevance and kept up-to-date through manifold scientific research capabilities. The MBA in Tourism Management program builds on Austria's long-standing tradition as one of the most successful tourism destinations in the world as well as on its expertise in tourism research and development. The program links our students to a uniquely influential network of experts from the tourism and leisure industry. Tourism research is a major feature of all courses offered in the MBA program. The MBA in Tourism Management program aims to teach students professional, methodological, problem-solving, social, and management skills. Given this focus, students are expected to engage in the design and execution of rigorous research activities, which, in turn, can lead to further educational opportunities at an advanced level. Vienna is the perfect location for postgraduate tourism studies. This cosmopolitan city, renowned for its cultural and intellectual exchange, is the seat of numerous international organizations, including the United Nations, and hosts many congresses and conventions of global importance. Its truly international ambience is reflected in the lifestyle of the Viennese. Vienna also offers very high-quality living but at affordable prices. Here students can experience the wide variety of cultural offerings for which the city is famous. MODUL University Vienna is located on top of the Kahlenberg, in the green hills surrounding Vienna, and offers a breathtaking view of the city. This new university campus is equipped with state-of-the-art facilities. Curriculum Core Courses Consumer Behavior and Psychology in Tourism and Leisure IConsumer Behavior and Psychology in Tourism and Leisure IIStrategic Marketing for DMOsTourism Marketing IntelligenceTourism Services Production Special Interest Topics (Select two courses) NTO, RTO, CTO ManagementTourism Management Information SystemsEnvironmental Management and SustainabilityHospitality Real Estate PlanningPublic Sector MarketingAsset ManagementRevenue ManagementRecommendation SystemsDestination CompetitivenessInternational Tourist Flows and ForecastingMeeting and Event PlanningGreen Business StrategiesKnowledge and Change ManagementOnline Collaboration, Virtual Communities and Social Networks Core Business Courses Managing PeopleLeadership Entrepreneurship and InnovationMarketing ManagementEthics and Corporate Social ResponsibilityCompetitive Analysis and StrategyManagerial EconomicsManaging OrganizationsGlobal MarketsFinancial ManagementOperations ManagementData Analysis and Decision MakingControllingFinancial ReportingInformation Systems Management |
