121. Which advertising agency is behind the setting-up, in 1991, of MICA, India's first college focussed on advertising and communications?
(a) Ogilvy and Mather
(b) Saatchi and Saatchi
(c) Mudra
(d) Hindustan Thomson Associates Answer : (c)
122. What famous car brand, originally from the former Czechoslovakia, was taken over by Volkswagen in the 1990s?
(a) Skoda
(b) Saab
(c) Piaggio
(d) Volvo Answer : (a)
123. What is the title of the original BBC TV series on which the Hindi TV series, Kamzor Kadi Kaun, based?
(a) Who wants to be a millionaire?
(b) Treasure mine
(c) Mastermind
(d) The weakest link Answer : (d)
124. The loyalty program of which company is known as "First Citizen's Club"?
(a) Shopper's Stop
(b) ABN Amro Bank
(c) Taj group of Hotels
(d) Air India Answer : (a)
125. The following is the baseline found in the ad of which product "The man with the smooth edge"
(a) Four Square cigarettes
(b) Gillette Mach 3 shaving system
(c) Palmolive shaving cream
(d) None of these Answer : (a)
126. Which company has been ranked the 'World's Most Admired Company' in the rankings by Fortune magazine in 2002?
(a) Microsoft
(b) General Electric
(c) IBM
(d) Fedex Answer : (b)
127. McDonald's, in an unrelated diversification, is planning to set up a chain of hotels. Name the new brand.
(a) Pleasant stay
(b) Golden Arches
(c) McStay
(d) Holidayz Answer : (b)
128. Which company unsuccessfully launched a soap under the brand Protex in India?
(a) SmithKline Beecham
(b) Hindustan Lever
(c) Reckitt and Colman
(d) Colgate Palmolive Answer : (d)
129. Calloway, is a leading international brand of
(a) Condoms
(b) Guns
(c) Binoculars
(d) Golf equipment Answer : (d)
130. Which famous CEO was featured in the endorsement ad for Microsoft XP with the quote, "When I saw Windows XP in action, I was amazed. How did Microsoft get hold of my wishlist?"?
(a) Ratan Tata
(b) Azim Premji
(c) N R Narayana Murthy
(d) Arun Jain Answer : (c)
Print
