Tata Consultancy Services MBA Case Studies

Introduction
At TCS, it means achieving real business results that allow you to transform, and not just maintain, your operations. Our IT services, business solutions, and outsourcing bring you a level of certainty that no other competitor can match. You'll experience requirements that are met on-time, within budget, and with high quality; greater efficiency and responsiveness to your business; and the ability to shift investment to strategic initiatives rather than tactical functions.
Company Profile
Tata Consultancy Services was established in the year 1968. TCS is considered a pioneer in the Indian IT industry[4]. Despite unfavorable government regulations, like the License Raj, the company succeeded in establishing the Indian IT Industry.It began as the "Tata Computer Centre", a division of the Tata Group, whose main business was to provide computer services to other group companies. F C Kohli was its first General Manager. The legendary JRD Tata was its first Chairman and was followed by luminaries such as Nani Palkhivala.One of TCS' first assignments was to provide punch card services to a sister concern, Tata Steel (then TISCO). It later bagged the country's first software project, the Inter-Branch Reconciliation System (IBRS) for the Central Bank of India. It also provided bureau services to Unit Trust of India, thus becoming one of the first companies to offer BPO services.In the early 1970s, Tata Consultancy Services started exporting its services. TCS's first international order came from Burroughs, one of the first business computer manufacturers. TCS was assigned to write code for the Burroughs machines for several US-based clients This experience also helped TCS bag its first onsite project - the Institutional Group & Information Company (IGIC), a data centre for ten banks, which catered to two million customers in the US, assigned TCS the task of maintaining and upgrading its computer systems.In 1981, TCS set up India's first software research and development center, the Tata Research Development and Design Center (TRDDC) The first client-dedicated offshore development center was set up for Compaq (then Tandem) in 1985.In 1989, TCS delivered an electronic depository and trading system called SECOM for SIS SegaInterSettle, Switzerland. It was by far the most complex project undertaken by an Indian IT company. TCS followed this up with System X for the Canadian Depository System and also automated the Johannesburg Stock Exchange (JSE).In the early 1990s, the Indian IT outsourcing industry grew tremendously due to the Y2K bug and the launch of a unified European currency, Euro. TCS pioneered the factory model for Y2K conversion and developed software tools which automated the conversion process and enabled third-party developers and clients to make use of it.In 1999, TCS saw outsourcing opportunity in E-Commerce and related solutions and set up its E-Business division with ten people. By 2004, E-Business was contributing half a billion dollars (US) to TCS.On 9th August 2004, TCS became a publicly listed company much later than its rivals, Infosys, Wipro and Satyam.During 2004, TCS ventured into a new area for an Indian IT services company - Bioinformatic established the first software research center in India, the Tata Research Development and Design Center, in Pune, India in 1981.TRDDC undertakes research in Software Engineering, Process Engineering and Systems Research.Researchers at TRDDC also developed MasterCraft (now called TCS Code Generator Framework [1]) an artificial intelligence software that can automatically create code from a simple computer language, and rewrite the code based on the user's needsResearch at TRDDC has also resulted in the development of Sujal, a low-cost water purifier that can be manufactured using locally available resources. TCS deployed thousands of these filters in the Indian Ocean Tsunami disaster of 2004 as part of its relief activitiesIn 2007, TCS launched its Co-Innovation Network, a network of TCS Innovation Labs, startup alliances, University Research Departments, and venture capitalists. .

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