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Introduced
To business education in 1925 by HBS faculty, the case method is a powerful interactive learning process that brings the complex and dynamic realities of business analysis and decision making into the classroom. The cornerstone of the School's renowned general management approach, the case method provides students with the transcendent skills, insights, and self-confidence required to meet the interdisciplinary demands of real business situations.
1.Description
HBS faculty work with business leaders at organizations of all sizes around the world to research and write more than 350 new cases each year, updating and refreshing about a third of course content annually to ensure relevance to current and emerging practice.Nearly 80 percent of cases used at business schools worldwide are developed by HBS faculty.GE is faced with Jack Welch's impending retirement and whether anyone can sustain the blistering pace of change and growth characteristic of the Welch era. After briefly describing GE's heritage and Welch's transformation of the company's business portfolio of the 1980s, the case chronicles Welch's revitalization initiatives through the late 1980s and 1990s. It focuses on six of Welch's major change programs: The "Software" Initiatives, Globalization, Redefining Leadership, Stretch Objectives, Service Business Development, and Six Sigma Quality.
2.learning objective
To expose students to GE's revitalization efforts, including corporate strategy development, transformational change, management and leadership, and corporate renewal.
3.subjects covered
Agility,Beliefs,Business policy,Change management,Executives,Organizational change,Strategy implementation setting:
* Geographic:United States
* Company Employee Count: 293,000
* Company Revenue: $100 billion revenues
* Event Year Begin: 1981
* Event Year End: 1998 |
