Coca-Cola India: Social Responsibility Initiatives Research MBA Case Studies

Introduction
This case study is one of ten that were chosen as part of the Enhancing Business-Community Relations project in India implemented in collaboration with The Energy and Resources Institute (TERI). These cases document examples of engagement between businesses and communities and can be used as learning tools for the promotion of responsible business practice and sustainable development. The Enhancing Business-Community Relations project is a joint international initiative between United Nations Volunteers (UNV) and the New Academy of Business. Implemented in seven developing countries, the purpose of the initiative was to collect and document information on business-community practices as perceived by all stakeholders, build partnerships with them and promote corporate social responsibility practices. It is also intended to enhance international understanding of business-community relations through information sharing and networking with other countries especially those participating in the project - Brazil, Ghana, India, Nigeria, Philippines, South Africa and Lebanon. The findings and recommendations reflected in the case study are those of the author and do not necessarily reflect those of UNV, TERI or the New Academy of Business. It is important to note that these cases were written as examples of business-community initiatives. They do not constitute a comprehensive assessment of the company s social responsibility.

• Hewlett-Packard

• Harvard Business

• Infosys Technologies Ltd Study Case

• IFFCO Farmer Development, Environmental Stewardship and Social Initiatives Research Project Background

• SPIC Group: Social initiatives by MAC Foundation and ACM Trust Research Project Background

• Coca-Cola India: Social Responsibility Initiatives Research Project Background

• Wipro Limited: Applying Thought in Schools Research Project Background

• TERI Co RE-BCSD: Promoting Corporate Environmental Responsibility in India

• TELCO Health Volunteers and Education Initiatives Research Project Background

• Tata Steel Corporate Governance and Community Initiatives Research Project Background