It's the 'human' touch to direct marketing that keeps The Cobra Group a class apart from peer companies, in all respects.
Human Commercial� - a marketing methodology that Cobra Group has developed over the course of years has been making things tick wonderfully for the company, its many clients and its customers too. Working on an organisational level, the company deals with thousands of customers every day in different parts of the world. From the initial days itself, the prime focus has been on making things work directly with the customers, on a face-to-face level. And the Human Commercial� method also helped the company and its clients in doing away with dependence on the inanimate, conventional media for advertising products and services.
The personal interaction that Cobra representatives establish with the customers helps them get a clear idea of the needs and requirements of each and every individual customer and then plan the marketing move accordingly. Every presentation is made to the customer in the form of the Human Commercial� and this human touch to marketing translates into effective and quality-driven customer acquisition for the clients.
The main advantages of the Human Commercial� methodology are:
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It helps much in presenting brands directly to the customers and explaining things more comprehensively.
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It can be applied to a wide range of industries and to any kind of product.
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It cuts through the 'noise' of a crowded marketplace, thus making things easier for the seller and the buyer too.
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It enables the company's field representatives to plan moves and strategies in accordance with the responses and the body language of the customers.
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It helps in getting a prompt, on-the-spot feedback, which can be used for planning future strategies and also for convincing the client about the marketing potential of their products, customer reactions etc.
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It helps in reinforcing brand awareness and delivering services effectively and professionally.
As a successful direct marketing organisation, the Cobra Group definitely owes much to its unique Human Commercial� methodology.
