ISB Hyderabad
Marketing
Fundamentals for Hospitality Businesses
Faculty: Prof. Chekitan S. Dev -
Cornell University
May 12-15, 2008
At ISB Hyderabad
Fee: INR 90,000/-
Objectives:
The primary objectives of this programme are to
introduce you to the latest concepts and principles underlying hospitality
marketing decision making, and to provide you with the skills to analyse and
understand complex marketing situations in order to make wise marketing
investments. You will learn marketing concepts and tools through challenging
assignments and engaging class discussions that will enable you to help your
businesses survive and succeed.
For:
Marketing team members of hospitality businesses who
want to improve their marketing approaches to better define their business,
identify key market opportunities, target profitable customers, organise their
business for success and do more with less to generate greater revenue and
profit. Organisations and suppliers that serve the hospitality industry and want
to better understand the problems, challenges and business objectives of their
clients are also invited to attend. Entrepreneurs who want to enter the
hospitality business and want to understand key trends, opportunities and
successful strategies used by the world's best companies will find this course a
valuable opportunity to learn about marketing strategies that work and avoid
those that fail.
Apply online at www.isb.edu/execed
You will need to complete and
return the application form to the Manager, Marketing Services. Please include
the cheque/ draft toward the programme fee along with your application. You can
download an application form in PDF format or request to get a brochure.
For more information, contact:
Marketing Services,
Centre for Executive Education,
Indian School of Business,
ISB Campus, Gachibowli,
Hyderabad - 500019.
E-mail: [email protected]
Call: +91-40-23007041/42
Check: http://www.isb.edu/execed
