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Executive - Marketing(Healthcare) Required at Fortis

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Company Name:

Fortis Healthcare Ltd

Specialization:

MBA - Marketing

Role:

Direct Marketing Executive

Location:

Mohali

Emai Id:

[email protected]

Experience:

2 - 4 Years

Job Description:

� Responsible for increasing market share through higher penetration and awareness of Fortis as 'Hospital of Desire'. � Creating database for potential customers & updating them � Identify and map the potential of target customers (patients/regionally � corporate & non corporate, doctors). o To identify, negotiate and establish alliances with all potential customers to develop preferred provider relationships. o Make proposals, demonstrations and presentations to doctors and corporate. o Service existing clients, Client retention and follow- ups. o Develop and nurturing new market and Client support and coordination activities. o Manage and ensure high quality service delivery to high-end clients. o Interact with physicians (internal and external). o Track Report, feedback, complaints received through marketing activities � Responsible for realization of revenue of assigned geographical area. Implementation of Marketing strategy of current Functions � Plan and organize initiatives like camps, seminars and conferences to increase product-promotion participation, doctor's referral, talks and other events. � Organize CMEs /Seminars and lectures for promotion of the activities and services of the medical faculty and specialties � Organize outreach programs with prospective patient community for presidents, local clubs, schools, NGO's colleges and other local bodies with a view to generate footfalls from them � Tracking leads mediated through outreach OPD's, CME's, camps and seminars etc to tap new corporate tie-ups, convert referrals etc. � Liaison between in house doctors and external doctors for PT's. � Assisting the Manager � Sales and Marketing in realizing the marketing goals and targets � Handling VIPs � Tracking and analyzing information on competitor's activities. Recommend suggestions to the department � Establish inter hospital co-ordination and communication with all departments and get information, collect data and also give feedback of the market analysis to the same departments � Increase market share through higher penetration and awareness of Fortis as 'Hospital of Desire' � Create database for potential customers & conduct periodic updations of the same � Identify and map the potential of target customers (patients/regionally � corporate & non corporate, doctors). � Identify, negotiate and establish alliances with all potential customers to develop preferred provider relationships. � Make proposals, demonstrations and presentations to doctors and corporate. � Service existing clients, Client retention and follow-ups. � Develop and nurture new market and Client support and coordination activities. Interact with physicians (internal and external) on a regular basis. � Manage and ensure high quality service delivery to high-end clients. � Track Report, feedback, complaints received through marketing activities � Organize CMEs /Seminars and lectures for promotion of the activities and services of the medical faculty and specialties. � Organize outreach programs with prospective patient community for presidents, local clubs, schools, NGO's, colleges and other local bodies with a view to generate footfalls from them � Any other task assigned by the HOD and the management

Company Profile:

A leading healthcare co. having offices/units all over India with its corporate office in New Delhi.Healthcare Delivery Organisation driven by quality, excellence, technology and research and to fulfill this vision through a broader prespective.

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