Media Planners

Date of Posting: 23rd February 2008   Job Title: Media Planners   Company Name: Big 92.7 FM   Job Description: Role: - Running research projects on a regular basis. Will be handling the research requirements of the Zone, where he/she is located. Reporting to the Manager-in-Charge of national research, but will have independence in functioning in the daily job. Responsibilities: - Converting briefs from station heads / station content heads into research briefs, briefing research agencies, and commissioning and coordinating project. Key responsibility will involve designing appropriate research studies to meet business needs - will require an innovative approach to research designs given the complexity of this category. But most importantly, will be responsible for regular analysis of research data and feeding back insights, knowledge to the team, to help strengthen content, brand and the business.   Function: Marketing   Company Profile: BIG 92.7 FM, a part of Reliance Anil Dhirubhai Ambani Group, is poised to create history with its pan India presence, spanning across 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across the length and breadth of the country. The company plans to take FM radio as a medium of entertainment not only to the key metros, but also to virgin markets that have never before experienced this medium of entertainment. BIG 92.7 FM has the capacity to touch every fifth Indian across the country - every third urban Indian and one in every eight Indian in the rural areas. In short, BIG 92.7 FM will have the largest coverage from any private radio channel in the country. For more details about the company, check the website at www.big927fm.com   Location: Chennai, Bangalore, Kolkata   Candidate Profile: Qualifications: - Post Graduate in Business Administration. Experience: - 4-6 years of experience.   Level: Middle Management   Contact Information: Big 92.7 FM E-mail: [email protected]