| Job
Description: |
Responsibilities: -
Create systems
and process / implement current systems and processes which
ensure that the marketing teams function in a manner aligned to
the business goals of the company.
Media strategies
for national campaigns and strategic direction for regional
campaigns.
Champion creative
excellence in the marketing team through a combination of
systems, periodic training and reward programs.
Guide the digital
business marketing associate in the areas of marketing strategy,
communication development media and alliances.
Drive national
quarterly plans development, implementation and reviews.
Provide adequate
support and direction to regional marketing teams for their
stations quarterly plans, development and implementation.
Annual Budgeting
- Manpower and Marketing Expenses.
Corporate
Marketing Team motivation, development and training needs.
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Company Profile: |
BIG 92.7 FM, a
part of Reliance Anil Dhirubhai Ambani Group, is poised to
create history with its pan India presence, spanning across 45
cities, 1000 towns and 50,000 villages to reach 200 million
Indians across the length and breadth of the country. The
company plans to take FM radio as a medium of entertainment not
only to the key metros, but also to virgin markets that have
never before experienced this medium of entertainment.
BIG 92.7 FM has the capacity to touch every fifth Indian across
the country - every third urban Indian and one in every eight
Indian in the rural areas. In short, BIG 92.7 FM will have the
largest coverage from any private radio channel in the country.
For more details about the company, check the website at
www.big927fm.com |
