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For any potential members to One Step 4 Income I want to explain to you what OSI is and what it isn't. Then we'll compare OSI to other forms of income and business opportunities on the Internet and see how OSI stacks up.
One Step 4 Income is a online business feeder system that's based on the Reverse-Universal-Marketing principal (RUM.) Here's what RUM allows OSI members to achieve.
REVERSE
OSI members build an organization first (5 X 4 forced matrix) without spending any money out-of-pocket by following a simple step-by-step plan. Then join the core-business in the system and feed their referrals in to the business after them.
UNIVERSAL
Everything in the OSI System is exactly the same for every member. You have the same plan, the same pre-written email messages and headlines, the same downline builder, the same website and the same forum. When I say the same, I mean the same -- even down to me. By being universal, the entire system is easily duplicatable.
Remember, people are not duplicatable -- but systems are.
MARKETING
Everyone has a basic idea of what marketing is. Marketing can take many forms. OSIs marketing method of choice happens to be Safelist email marketing.
Here's why....
Email marketing is the most effective form of advertising on the Internet. However, since the CAN/spam regulations we're passed and with newer filtering software, email marketing has been very difficult. Safelists provide us the opportunity to LEGALLY reach millions of potential prospects in a very short period of time, with a small effort, and with NO cost. So what you have is the most effective, least time consuming most affordable promotional method you can find.
Other forms of advertising are either too costly, very time consuming, require a great deal of expertise, are far less effective, or are a combination of all of these things put together.
The ONLY draw back to Safelist promotion is that you have to agree to receive email messages from other Safelist members. But we even have this small obstacle covered by giving you a free Gmail account. Gmail is Google's version of email and can handle over 1 million emails. All members have to do is have the messages from the Safelists sent to their Gmail account and periodically delete them by pressing a couple of buttons. So these messages are really not a problem at all.
Now let's look at some alternative income and business approaches and see how OSI compares.
Traditional Brick & Mortar business:
If you were to build a brick & mortar business (offline business) it would require an extremely large investment of time, money and expertise. Not to mention employees to help you run it, competition from huge conglomerates and a large expensive product inventory that has to be maintained. Let's just say this is out of the reach of 99% of people looking to earn an income, especially in today's expensive and competitive market.
Online MLM:
Here's a form of business that's appealing to many people because in most cases it's affordable (as far a businesses go,) it can be run from home and has the potential to make a very good income. Here are the drawbacks. First you have an initial investment to join the company, usually from $50 to over $1,000. Then you have monthly fees that have to be paid, in either product purchases or membership fees. Next, you have to pay to market your products and the business, make phone calls, attend seminars and phone conferences, buy and listen to motivational tapes, and then prospect, recruit and build a downline. Over 98% of people joining a traditional MLM fail within their first 3 months without so much as making a single sale or recruiting a single person.
Affiliate Marketing:
Here's where unsuspecting income and business seekers get themselves suckered into wasting a lot of time, money and effort, and in the end, have nothing to show for it. Affiliate marketers need to locate products to sell first. With all the Gurus online, these products are usually not hard to find. A nice feature of Affiliate Marketing is that to be an affiliate marketer it generally doesn't cost you anything. So there are no upfront costs to get involved with affiliate marketing.
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