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Home » MBA Interview Questions » Executive MBA Interview Questions » What should a marketing plan address?

What should a marketing plan address?

Expert Suggestions on Preparation for Computer Based CAT-09


What should a marketing plan address?

There are many ways to develop and format a marketing plan. The approach taken here is to present a 6-Part plan that includes:

  1. Purpose and Mission
  2. Situational Analysis
  3. Marketing Strategy and Objectives
  4. Tactical Programs
  5. Budgets, Performance Analysis and Implementation
  6. Additional Consideration



More MBA Interview Questions
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