Why Marketing as a Career Option?

Marketing in its broadest sense is getting people and products together. This is the most popular specialization among students of management. It comprises four specific function areas: -
The opportunities in Sales and Product Management are vast. However, most organizations prefer their trainees to have sales experience before joining product management.
Advertising and  Market Research are service sector activities.
India has a large number of small agencies, and a few large agencies, often with foreign tie-ups. Most of the large and professional market research agencies are divisions or subsidiaries of advertising agencies.
The companies that recruit on campus are usually from industries such as: -
FMCG (Fast Moving Consumer Goods): Procter & Gamble, Unilever, GlaxoSmith Kline, Pepsi, Nestle, Johnson & Johnson, Marico, Heinz, etc.
Consumer Durables: BPL, Blowplast, Godrej & Boyce, Maruti Udyog Ltd, Whirlpool, etc.
Advertising & Market Research Agencies HTA, O&M, IMRB, ORG MARG, Lintas, Leo Burnett.

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