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Home » MBA Books » MBA - Marketing Books » Marketing Management

Marketing Management

Expert Suggestions on Preparation for Computer Based CAT-09
MBA Books

This Materials aims to provide an overview of the various marketing activities and tasks that the organization performs in order to match the organization's products and services with the needs and demands of its customers. Whereas other courses are more concerned about the organization's internal processes (production, accounting,information systems, etc.), marketing is more concerned about the organization's external constituents. In other words, marketing is very much about where the rubber meets the road.

Download Book: Marketing Management



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