Excellence in Public Relations and Communication Management

In 1985 the IABC Research Foundation awarded a grant to a six-member
research team headed by James E. Grunig, Ph.D., of the University of
Maryland. The team began the project with an extensive literature review of
theories from public relations, management, sociology, psychology,
marketing, communication, anthropology, philosophy and feminist
studies.
The theories were the foundation of anew theory of the characteristics that
public relations departments must have to make organizations more
effective and to explain how and why communication makes
organizations more effective.