B2B Lead Generation and Technology Marketing

In B2B marketing selling processes are often complex and lengthy.  This complexity has a number of causes including the size of the transactions and the fact that there are often a number of people involved in the decision making process.  Much of the B2B sales process involves creating a business relationship between two companies and the individuals working for them.  This business relationship is in many cases an ongoing one in which further purchases are made as and when needed.

Although there are similarities in them Business to Business marketing differs from Business to Consumer (B2C) marketing in a number of ways.  As stated in B2B sales there tends to be a number of decision makers involved.  This differs from B2C where as only one person is responsible buying decisions can be made quickly.  Additionally business purchasing decisions are focused on what the company needs as opposed to consumer buying with is more based on want.

The IT and technology industry is just one example of where B2B marketing is common.  Many companies in this market choose to outsource lead generation for its products and services to a third party.