To develop innovative professionals in the practice, development and management of communications to serve the needs of the industry and society through education, research and advocacy.Started in 1991, Mudra Institute of Communications, Ahmedabad (MICA) is an autonomous non-profit management education institution. MICA has set a precedent as the first residential academic institution in the country and perhaps in the Asia-Pacific region wholly dedicated to meeting the needs of the integrated marketing communications industry. MICA complements the role that management education plays in modernizing and professionalizing communications-driven businesses. Today, it is the alma mater of professionals who are serving in the marketing, marketing research, advertising and media sectors, and emerging communications-driven businesses such as broadcasting, retail and design communication, and public relations and event and entertainment management. The MICA Brand assures the delivery of current, reliable and cost-effective communications management skills. The single, most important aspect that makes MICA stand apart from the other management schools in the country is the strength and design of its curriculum. The courses are structured and taught with the intention of creating communications management specialists who are able to understand the multiple requirements of business, specifically of those organizations that are communications-driven in realizing their business strategy and effectiveness.MICA is contemporary. Freshness of spirit is characteristic of this institution. MICA believes in facilitating learning and sharing ideas and experience rather than merely teaching, and encourages experimentation and innovation. While encouraging each individual to develop his/her potential, MICA also helps students understand and imbibe the value of teamwork.
