Since its inception in December 2002, Eastern Institute of Management, Kolkata has flourished both academically and professionally. EIM ranked among the top 100 B-Schools of India in two consecutive surveys conducted by Business world & COSMODE. Infact EIM can happily boast of an improvement in rank in the latter survey. Perhaps the single most driving factor that has geared EIM to its present status is the perspective that it offers. We strongly believe that MBA is not mere academics, it is not about scoring high in written papers - in fact, management education is not aimed at petty bookish competition at all, but an application science by itself. It is therefore imperative that education should be tailored accordingly. It is with this aim in view that we have developed corporate ambience with a heavy emphasis on electronic delivery. In the last year EIM has upgraded into wi-fi enabled services,and has ensured the availability of intranet - whereby lectures, presentations, and other vital information are easily accessible to students. In our efforts to bring out the best in our students, communication, personality-development and inter-personal skills are brushed up on a regular basis. Unlike a large number of educational institutes, EIM lays a great deal of stress on communication and inter personal skills. This has amply borne fruit given the records of placement that the budding managers have procured.