Samiksha at NITIE-Mumbai
Aims at Integration of Theory & Practice
Conceptualized to promote greater
interaction between the industry and academic community, Samiksha aims at
integration of theory and practice through better communication between the
industry and management students.
The crowd of more than 200
budding managers received insights on the topic "Demand Driven Supply Chain:
Benefits & Challenges" from eminent personalities, like: -
Mr. Rajesh Kalra, Client
Partner, Bristlecone International
Mr. Suprajit Ganguly, Head
Service Delivery, Future Group
Mr. Aditya Pickle,
Principle India Business, Aqua Logistics
A Demand-Driven Supply Network
(DDSN) is one method of supply chain management which involves building
supply chains in response to demand signals. This sort of network orchestrates
dynamic far-reaching supply chains across the extended enterprise. Demand-driven
supply chain models are playing an increasingly important role in helping
managers translate these concepts into effective decision-making processes. In
addition, their integration with data-driven models for marketing and sales,
otherwise known as "marketing science", has enhanced the firm's capability to
identify and pursue holistic strategies for maximizing net revenues.
Recent advances in fact-based
methods for supply chain management have opened up opportunities for its
coordination with demand management. These developments include: -
Transforming the company's
business from a push to a pull system to synchronize supply with demand
Implementing postponement
strategies that delay product customization to reduce the impact of volatile
demand
Contingency planning for the
acquisition of products with short life cycles
The presentations were later
followed by a panel discussion moderated by Mr. L. Ganapathy, Professor
NITIE. The topics of discussion included: -
Major Cost Cutting Areas in FMCG
Applications of VMI (Vendor
Managed Inventory)
Information Sharing between FMCG
Giants & Retailers
Risk Management Techniques
Undertaken for DDSN
Demand Planning Techniques
Adopted in India Versus Western World
Says Chandrashekhar Bulusu, a
management student at NITIE, "The session was very informative and helped us
build new perspectives about supply chain management as it was centered around
the customer. Industry interactions like these are very beneficial for the
students and help in adding an extra dimension to the knowledge that we acquire
in class."
