Opportunity for
India’s Best Brains to Meet Indra Nooyi, Chairman & CEO, PepsiCo
Case Study Competition: "Taste
the Success - Become Indra’s Advisors"
Registration & Submission of Reports: January
15-31, 2008
PepsiCo, the world’s
largest selling Food and Beverage Company, announced its unique initiative
"Taste the Success - Become Indra’s Advisors" challenge for the management
students in India. Under the challenge, PepsiCo India has invited business
strategies, for unlocking the latent demand for beverages in India, from the
leading management schools.
The winners will get an
opportunity to present and discuss their case study with Indra Nooyi,
Chairman & CEO, PepsiCo in New York. If the business strategy is found
feasible, students may get an opportunity to engage as advisors on an ongoing
basis with PepsiCo business to operationalize their ideas. The first runners up
will get a cash award of INR 1,00,000/-, while the second runners up will get a
cash award of INR 50,000/-. The top 6 finalist teams will get a chance to appear
for a pre-placement interview (PPI).
These strategies will be adjudged
by a distinguished jury comprising of esteemed industry leaders and academicians
along with PepsiCo officials.
Talking about the initiative,
Mr. Pavan Bhatia, Executive Director-HR, PepsiCo India, said, "It is
extremely exciting for us to introduce this initiative for the most talented
brains in India. While it provides the management students a chance to challenge
themselves with a real-time situation, it provides PepsiCo an opportunity to
engage with some of the finest brains to arrive at an innovative solution. The
contest also provides a platform to deserving students to be part of PepsiCo’s
journey where they get to bring their creative ideas to life." He further added,
"India has a huge talent pool. PepsiCo is looking at further engaging and
leveraging the Indian talent pool for India and its other markets."
Commenting on the need for such
initiatives by a corporate, Dr. Amit Kapoor, Honorary Chairman, Institute
for Competitiveness India & Professor of Business Strategy, MDI, said,
"Such initiatives help to bridge the gap in the learning process of the
management students, providing them a chance to engage, share and learn directly
from the top management of global companies and think through a real-life
project."
The management institutes
participating in the challenge will be the 5 Indian Institute of Management (Ahmedabad,
Bangalore, Kolkata, Lucknow and Indore), Management Development Institute (MDI),
Faculty of Management Studies (FMS), Xavier Labour Relations Institute (XLRI),
Symbiosis Institute of Business Management (SIBM), Jamnalal Bajaj Institute of
Management Studies (JBIMS). All full-time MBA students in these B-schools are
eligible to participate in the contest.
The business strategies submitted
by the management students will be evaluated in two phases. The initial
selection will be done by Dr. Amit Kapoor, Honorary Chairman Institute
for Competitiveness India, Chief Economist and former Head for Datamonitor's
Economic Research Practice and Ms. Geetu Verma, Executive Director,
Innovation and Business Development, PepsiCo India. They will select the 6 best
business strategies submitted by the students. The second round which is the
final selection round will be conducted by an esteemed jury of 4 members
comprising of Mr. Sanjeev Chadha, CEO, PepsiCo India, Mr.
Saurabh Srivastava, Founder, Indian Angel Network & Founder Member,
TIE, Mr. J. K. Mitra, Dean, Faculty of Management Studies,
and Mr. Vinod Rao, CFO, PepsiCo India.
About the
Case Study
PepsiCo has built over the last 2
decades, a strong presence in the carbonated soft drink and juice/juice drink
category in India. PepsiCo has a wide range of 'fun for you', 'good for you' and
'better for you' products - a portfolio of balance and choices. PepsiCo with the
help of its new R&D center at Gurgaon is planning to further introduce healthier
drinks along with new flavour ideas.
However, despite a booming
economy, young consumers and growing levels of disposable income, the per capita
consumption of branded beverages remains very low in India compared to both
emerging markets and the developed world.
Key Questions
What are the barriers to
unlocking beverage per capita growth in India? What are the 3 top things
required to unplug the beverage potential of India shining?
Which categories should PepsiCo
enter? Is PepsiCo strategy of balanced portfolio the one that it should continue
to follow?
Evaluation
Process
All full-time MBA students in
these B-schools will be eligible to participate in the contest. The process: -
The management students to form a
team of maximum 3 members.
Prepare the business strategy
after reading the case proposed by PepsiCo. Register and upload it onto the
website:
www.pepsicotastethesuccess.com
Selection panelists including Dr.
(Prof.) Amit Kapoor (Honorary Chairman Institute for Competitiveness India,
Chief Economist and former Head for Datamonitor's Economic Research Practice) &
Ms. Geetu Verma (Executive Director, Innovation and Business Development,
PepsiCo India) will then go through the entries and shortlist top 6 entries.
The top 6 finalist teams will be
given an opportunity to appear for a pre-placement interview without going
though the initial screening process.
These 6 teams will be flown to
New Delhi where they will present their case to a distinguished panelist
including Mr. Sanjeev Chadha, CEO, PepsiCo India, Mr. Saurabh Srivastava,
Founder, Indian Angel Network & Founder Member, TIE, Mr. J. K. Mitra, FMS Dean,
and Mr. Vinod Rao, CFO, PepsiCo India, who will choose the top 3 winning teams.
Winning team will be flown to New
York to present their case to Indra Nooyi.
Timelines
|
Registration |
15th-31st January 2008 |
|
Submission of Reports |
15th-31st January 2008 |
Declaration of Stage 1 Results
(6 Short-listed Entries) |
8th
February 2008 |
| Final
Round |
2nd/3rd Week of March |
|
Declaration of Top 3 Winners |
2nd/3rd Week of March |
