Part -
II
For your targeted
candidates: What matters to them now, during these particular times.
(It's definitely very different than what mattered to these same
candidates only a few years ago.) Is it your organization's values and
culture? Who your leaders are and your corporate responsibility? Are
stability and measured growth more or less important? Is compensation at
the top of the list? Or maybe career development opportunities? What do
you have to offer that your tier-one candidates want?
2. Think big picture; think 3D. Consider three
dimensions to your big picture recruiting strategy and plans:
-
Understand how your college and MBA recruiting
fits into your overall recruiting and human resources picture;
-
Re-recruit the placeholders already in your
organization - those among your current employees; and
-
Develop a four-phase action plan for your
recruiting program.
In brief: How does your
college and MBA recruiting fit into your overall hiring needs now and in
the future? What is the value add of college and MBA recruiting relative
to your other recruiting sources such as the use of executive
recruiters, participation in job fairs, reliance on Internet
initiatives, employee referral programs, or others? Why is college/MBA
recruiting important to you? How do you customize your recruiting
activities for college and MBAs vs. experienced industry hires?
For many organizations,
college and MBA recruiting is a viable, cost-effective option to build
the supply chain for future leaders, fill immediate gaps in skills
required to compete, fortify the workforce with a diversity of
perspective, and - given the buyer-seller market imbalance - find a
bargain or at least a good value-for-the-money in the recruiting
marketplace when considering other recruiting options.
|