Kickstarting Your College and MBA Recruiting Program

Kickstarting Your College and MBA Recruiting Program

- by Sherrie Gong Taguchi *

Part - VII   Employing the marketing 5Ps Building multiple, broad university relationships Integrating into your targeted schools' educational process Communicating strategically and often in 360-degree fashion Trying for brilliant execution Offering great summer internships   Worst mistakes are: - Recruiting college graduates and MBAs like your other recruits; not differentiating your plans Decentralizing too much among HR, recruiting teams, and the hiring managers Not playing by the schools' rules Expecting too much in the beginning as you are building your program Turning the recruiting faucet on and off Failing to market the program internally Exhibiting complacency or arrogance   10. Set up new hires for success. After you have spent all the time and money to recruit, plan how you can start your new hires off on the right foot when they join your company. Strategic orientations with the energetic participation of HR and management folks can make a substantial difference to the future success or failure of new hires. I hope you find these top-ten ideas useful when incorporating them into your recruiting strategy. It doesn't take a lot of money to achieve some great results or make a good program much better. Imagination, resourcefulness, partnerships, perseverance, and good ol' leveraging of what you already know or have can go a long way. All the best. concluded.