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Home » CAT Resource Center » Deciding Area of Specialization for MBA


Deciding Area of Specialization for MBA


Expert Suggestions on Preparation for Computer Based CAT-09


Deciding Area of Specialization for MBA

Page - 1

This is the second most important question that any MBA (or PGDM, PGDBM, PGPM, etc... etc.) aspirant would need to have an answer to before starting this eventful journey. Believe me, Destination of this journey would completely depend upon this single very

important answer. (Forgive me for not touching upon the first most important question which is - Which B-school to opt for? The same has been discussed innumerable times on various forums.)  

The reason I thought I should touch upon this topic is because I myself had this dilemma about choosing the stream of specialization when I started out, and today, when I look back at the kind of raw, half-cooked information I had used to decide my stream, I really pity and feel sorry for myself. There was so much of misconception about the various streams. May be I had not done much of research or didn't have the right kind of network to give me a clear-cut idea, but when I landed at S. P. Jain, I found quite a few others were in the same bandwagon.

So this is for all those aspirants who have decided to do MBA but need some more information to decide upon their stream.

1. Streams have got nothing to do with under-graduation background. Never decide your stream based upon your educational background. One big misconception people have is MBA in Finance suits those with Commerce background. It is not so. Yes, if one has commerce background, it helps in some concepts. But largely, people with Engineering background do equally well if not better. In fact, most I-banks or consultancy companies prefer people with MBA (Finance) and Engineering background. The reason is that engineering subjects stress more upon logical and analytical thinking and practical approach to solve problems. Also, most of the class toppers in Finance stream (not just my institute but as per my contacts in IIM-Ahmedabad and IIM-Lucknow) have been engineers. Now it is a separate matter altogether that the proportion of engineers as compared to non-engineers in any batch at a B-school is more.

2. Marketing Management is not about boardroom marketing strategy planning. Yes, please get real. The career for a Marketing Management graduate starts with Sales. Hardcore Sales. And if FMCG sales looks too glamorous from outside, lets get some basics right. FMCG sales realistically would mean going to smallest towns in India in scorching heat, or flooding rains, or shivering cold in old, about-to-breakdown buses or overloaded jeeps, and selling products from shop to shop.

 

 



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Indian Institute of Management - Lucknow
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